Digital marketing is nothing new. In fact, it is an inevitability brought on by the need for businesses to realize steady growth amid increasing competition within their markets. The increasing sophistication of digital tools has encouraged companies to refine their client acquisition strategies. Such strategies require insights into the needed formulas and skills that guarantee the best possible results. The rise of digital marketing agency has also met considerable challenges as companies aim to outdo one another in a race to get a larger share of their respective markets.